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As a platform to exhibit and unveil the various talent, Lula Japan’s editorial team have selected the most vivid and genuine works from artists around the world.
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No.132 “Why So Serious?”
Art Direction, Photography and Styling by Olesya Parfenyuk
Hair and Make up by Marietta Dang
Model by Lena Sophie Knapp
The model dives into different characters, playfully making use of the vintage touch in each look and simultaneously freshening it up with the confident attitude of a modern woman.
There is no specific theme, except that especially the hairstyling partially takes reference on the fashion trends through some of the past memorable decades such as the sleek 20s or the frizzy 80s.
For the final selection and the attained look in some images, one could say that subconsciously Dada shapes and forms as well as such artists as Irving Penn and Edward Steichen served in some way as an inspiration.
Olesya Parfenyuk is an independent visual artist based in Vienna, Austria born in Kyiv, Ukraine. As a student at the local University of Applied Arts she is currently working on some personal projects as well as on some collaborative editorials.
She enjoys integrating fashion elements into her work to create a blend between fashion photography and a narrative.