Ethereal and feminine. Innocence within power.
This is the female image of the Danish brand CECILIE BAHNSEN.
MATCHESFASHION held their first solo exhibition in Tokyo, having the Danish womenswear designer Cecilie Bahnsen as their guest designer.
Lula JAPAN interviewed her and asked her on the prospects of her eponymous label and her creations.
Although your brand has always been known to use femininity as a way of expression, it did feel that your newest collection had a different aspect into it.
We really wanted to bring in a more masculine contrast.
And I also wanted to work closer to the body, so first we brought in the suit which was a really big challenge for me because it is a much more masculine look and silhouette.
But I wanted to try and meet more women with different kinds of ways of being feminine and I think you can be super feminine in a jacket and trousers if you cut it the right way.
And it was challenging and amazing to tailor much closer to the body because what I’ve decide is always really sculptural but this was sculptural in a different way.
Then we also worked a little bit with sensuality and maybe people think that it is more sensual to have dresses opened in the front but I always really liked showing the back and looking at different ways to wrap the dress around the body and kind of creating this sculpture by how you put the dress on.
It is quite interesting how you use transparent materials that are quite revealing but still manage to keep this elegance and femininity.
I think the collection always have an innocence into it or something effortless.
So I never wanted it to become sexy or wanted it to be more feminine or more masculine.
I think a lot of people in the studio think I am too pedantic but it is really about this balance between masculine and feminine, and between detail, complex and minimalism.
That is what makes the brand strong.
It is a perfect balance.
Those two worlds were very harmonious on that collection.
I always try to keep that balance in my shows.
Something that feels like the girls who walks the show would also just put it on my clothes on their daily lives.
I am always inspired by the girls I meet on castings and for the shows.
When they just come in to the streets or arrive in their bike, they are so effortless and their hair are kind of messy, with no makeup, and I think the collection is most beautiful when it catches that purity.
You want your clothes to not only become a part of your show and but also a part of every woman that wears it.
During the creative process, we do a lot of fittings.
This is also to make sure that the clothes move and that it is light and comfortable.
When you work with a mannequin, it is really still and it is very different from when you work with the girls.
You get that movement and that whole feel that it is so important.
What is your future prospective for your brand?
I am really proud of where we got and I think it is about growing this sisterhood that we have with our customers and that is really one of my biggest achievements.
Seeing people wearing my clothes in Tokyo, Hong Kong, New York, etc., is so amazing.
It is really about trying to create a universe where more women can be part of and try to create this sisterhood that is really becoming a keyword for us.
Our latest issue is about “beni-iro” which means crimson red in Japanese.
What does this color reminds you of?
I think is a lovely color.
One thing that I always love about colors, is when they are primary.
And I really like this combination of just having the highlights of them.
The beni-iro color is strong, and it really shows that it is not about loads of colors.
But one is enough, because it can have so much identity onto it.
Cecilie Bahnsen: Danish fashion designer with an MA at the Royal College of Art in London.
After graduating from the Danish Design School in 2007 she worked as an assistant for CHRISTIAN DIOR in Paris as well as for ERDEM.
While creating the look and selecting materials for her collection, Cecilie focused on achieving an effortless feel and a style that would radiate wearability.
She worked with soft layering of materials and a strong focus on techniques and fabric combination.