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As a platform to exhibit and unveil the various talent, Lula Japan’s editorial team have selected the most vivid and genuine works from artists around the world.
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No.411 “In Bloom”
Photography by Leonie Freeman
Styling by Kate Barbour
Hair and Make up by Caroline Piasecki
Model by Flo O’Donoghue
We wanted to shoot a story about a girl in very bright, unusual clothes set against very suburban back drops like a corner shop, super market carpark etc.
I love how the model Flo stands out so much from her surroundings, she is very cool and it’s a great contrast.
I love all the colors in this story.
We used really unusual clothing including a lot of vintage.
Sustainable fashion is so important.
The theme is a day-glo grunge girl going shopping on a Monday morning, wearing amazing clothes.
Flo is like a bird of paradise in a run down shopping centre.
My initial inspiration was Chloe Sevigny’s style, mixing vintage designer with street style.
A photographer based in London.
Coming from a fine art / documentary background she now shoots mostly fashion commercials and editorials.
She works mostly with analogue film on medium format, and loves the grain and cinematic feel.
Currently she is working on some personal projects on teenagers including a project on teenagers in East London and a portrait series on feminist folklore artists.