Peter Do:
ニューヨークを拠点に活動するデザイナー。
2014年にLVMH Graduates Prizeで優勝し、拠点をパリに移しPhoebe Philo率いる「CELINE」で2年間経験を積む。
その後、ニューヨークに戻り「DEREK LAM」で1年半学び、2018年に自身の名を冠したブランド「PETER DO」を立ち上げる。
生地へのこだわりから、タイムレスなリアルクローズで世界中の女性を魅了している。
peterdo.net
PETER DO creates strong, tailored silhouettes with delicate details.
The brand embodies a new culture of working collectively, between digital and real life worlds with a team, a family behind the brand.
New York-based, PETER DO depicts timeless and contemporary clothing for a modern woman.
At an event at ADELEIDE, a select shop located in Minami-Aoyama, we asked the designer to share his view on fashion, and the prospects for his eponymous brand.
To begin with, could you please tell us your biggest influence?
I learned a lot from Phoebe Philo when I worked at CÉLINE for two and a half years, which I consider my fashion boot camp.Growing up, I looked to HELMUT LANG and the original MAISON MARGIELA.
The American designer Geoffrey Beene is one of my influences as well, and HALSTON; both have this free, American spirit which is very important to me, but also their hand, their care for craftsmanship.
I heard that you moved to the US, when you were 14.
How did that affect and influenced your style and aesthetic?
My culture and where I am from doesn’t have a direct influence on my style, but will always be a part of me and is important and formative.
Vietnam is hot.
I didn’t even own a jacket until I came to the US.
In Vietnam, all you wear is shorts and a T-shirt; there is a tailoring tradition there because of the French, but the main influence is heat.
When I moved to the US, I became more aware of tailoring, I learned a new dress code, a new life code.
I am a New Yorker. New York is home.
The chaos and energy of New York and the people here inspire me; New Yorkers are direct, they are survivors.
The way people dress, the chaos inspires me.
All that is good and bad in the city influences me and the brand.
What is PETER DO’s female image?
We make clothes that are close to our daily lives.
We’re making clothes that are versatile and can adapt to the lives that real women live, allowing the clothes to help them make the most out of their day.
We do a lot of tailoring and suited pants that over time, with countless of fittings, are reduced to its very core value which is comfort, what is necessary.
Tell me more about your latest collection.
The SS20 collection was a turning point for us.
We wanted to focus on daywear and on colors.
When it comes to sustainability, rather than doing prints, we feel that color is more timeless and less wasteful.
We began by looking at American painters and Abstract artists from the period like Ellsworth Kelly and Mark Rothko.
Playing with color, we wanted to make pieces that looked good together, but could also stand apart.
How did your perspective change throughout the course?
You were initially working under Phoebe and now you are having your own brand and it is getting so much attention?
I feel like my perspective has changed a lot because now I don’t only “do design anymore.
I was doing this singular task and felt like I could do so much more.
Because I felt I had a lot to say.
So starting a brand meant that I was also doing marketing, sales, production, deciding how to put the label on, fabric, where to produce and how the whole company works.
Now I feel really free.
Waking up every morning I feel really happy and fortunate to be able to do something that I love with my best friends.
Peter Do:
Designer based in New York City.
After winning the inaugural LVMH Graduates Prize in 2014, Peter moved to Paris to design under Phoebe Philo’s CÉLINE and later at Derek Lam as the senior designer in New York.
He launched his namesake label in 2018.
His impeccable eye for fabric and timeless design keeps fascinating women all over the world.
ADELAIDE
03-5474-0157