A uniquely precious encounter with artists from all over the world.
As a platform to exhibit and unveil the various talent, Lula Japan’s editorial team have selected the most vivid and genuine works from artists around the world.
Entrust your heart to this creative and unique new sensibility.
No.385 “Casa Portuguesa”
trousers by DIOGO RODRIGUES, top, shoes, scarf and pouch by ARCHIVAL REGIONAL COSTUME, shirt, earrings and ring stylist’s ownscarf as skirt, necklace, pouch and ring by ARCHIVAL REGIONAL COSTUME, top, tights and sandals stylist’s own
Creative Direction and Styling by Joana Leite
Photography by Milena Baeza
Model by Nathaly at Central Models
‘Casa Portuguesa’ is an editorial that celebrates Portugal’s cultural heritage, embodying the very essence of the country’s folklore.
Inspired by the iconic fado song, the editorial illustrates the rurality of life and the rich symbology embedded in regional dress, while reinterpreting tradition within a contemporary aesthetic.
This journey to the past evokes a sense of nostalgia, encouraging a deeper appreciation of the traditions that shape one’s identity and highlighting the importance of safeguarding heritage throughout time.
apron dress by ARCHIVAL REGIONAL COSTUME, top, trousers and earrings stylist’s owntop and skirt by DIOGO RODRIGUES, inner skirt by ARCHIVAL REGIONAL COSTUME, tights, sandals, earrings,
necklace and bracelet stylist’s owntop by DIOGO RODRIGUES, scarf by ARCHIVAL REGIONAL COSTUME, skirt, tights, boots and earrings stylist’s own
A photographer based in Lisbon.
She portraits her subjects in intimate settings and explores themes like identity, vulnerability, and natural beauty.
For her, creativity has always been a tool for self-exploration and getting to know oneself.
A stylist based in London.
Her roots influence her approach, referencing art and traditions in her creations.
Her styling is soft and romantic, capturing the essence of timelessness.
